Everyday choices, thoughtfully gathered.
A warmer way to discover carefully selected essentials, with clear information, trusted makers and no unnecessary noise.
good.
A clearer kind of everyday
We bring useful product information forward, so everyday choices feel calm, confident and enjoyable.
Thoughtfully selected
Products are provisioned specifically for Earth & Free and organised into four clear departments.
Warmly presented
Clean packshots sit within soft botanical stages that make different brands feel at home together.
Clearly explained
Product attributes and availability are designed to be easy to scan and understand.
A more considered place for thoughtful products
Earth & Free was created by Dolphin Fitness to give carefully selected food, health, household and personal-care products a setting of their own.
Within a large and varied catalogue, quieter products can sometimes be difficult to discover. Here, they are brought together in a more focused environment, giving greater visibility to products that reflect our preference for thoughtful choices, useful information and more mindful everyday living.
Everyday essentials
Foods
Pantry essentials
Browse collectionHealth
Everyday wellbeing
Browse collectionHousehold
A thoughtful home
Browse collectionPersonal Care